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Besides Location Tracking, Here Are 4 Functions of GPS Trackers for Car Rental Businesses

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Besides Tracking Locations, Here Are 4 Functions of GPS Trackers for Car Rental Businesses
Key Takeaways:
  1. Get fuel consumption, odometer and driving behavior data directly from the vehicle's ECU with high accuracy.
  2. Monitor seat belt status in real-time through CAN Bus integration to improve driver safety compliance.
  3. Detection of fuel consumption and loss anomalies is more precise because the data comes directly from the vehicle control system.
A GPS tracker is a must-have device for companies that rely on fleets of vehicles, such as car rentals. Known for its ability to track vehicle locations, GPS trackers also offer other useful features for car rental businesses. Here are four GPS tracker functions beyond location tracking for car rental businesses, without the need for additional integrated features or sensors.

1. Anticipating Rental Car Theft

In GPS tracking software, there is a geofence feature that allows you to virtually mark areas you want to monitor. The geofence feature enables you to track vehicle activity within that area and trigger notifications when a vehicle enters and/or exits the zone. For example, if you run a car rental business in Bali, you may have a policy that prohibits customers from taking vehicles outside the island. You can use the geofence feature to mark the Bali area as well as ferry ports such as Gilimanuk and Benoa. This way, you will receive real-time notifications (via email/SMS and mobile app push notifications) when your asset enters a ferry port area or leaves Bali. In addition to geofence, you can also set alerts for out-of-schedule usage.

2. Monitor the Driving Behaviour of Rental Car Drivers

Whether your car rental business provides drivers or not, the driving behaviour monitoring feature remains highly useful. GPS tracker systems monitor and send notifications when aggressive driving behaviour occurs, such as speeding, harsh braking, sharp cornering, and rapid acceleration. The Artificial Intelligence (AI) in GPS tracking software can also evaluate drivers based on their driving behaviour, presented in a Driving Score Report. This report can be used as an evaluation tool to improve your car rental service. If your rental operates on a self-drive basis, the driving behaviour monitoring feature can serve as evidence in the event of an accident. You can replay the trip route from that day and obtain information such as whether the driver was speeding or braking harshly.

Also Read: Benefits of Fleet Management Systems for Fleet Rental Businesses

Calm car driver with a driving safety score display of 92

3. Monitor Rental Car Usage Levels

GPS tracking software helps you measure utilisation levels and identify vehicles that are either underused or overused. From this data, you can determine which types of cars are most or least in demand. You can then make informed decisions on whether to reduce your fleet size, remove or replace less popular vehicle types, and reallocate rental vehicles more evenly across your operations.

4. Manage Rental Car Service and Maintenance More Efficiently

GPS tracking software includes a Reminders feature to help you manage fleet-related schedules more efficiently, including vehicle servicing and maintenance. Synchronised with GPS tracker data, you can schedule car servicing not only based on dates, but also on mileage and each vehicle’s usage duration. Notifications can be set to be sent a certain number of kilometres or time in advance, giving you enough time to prepare everything required for servicing your rental vehicles. Before renting out a vehicle, you can check its service schedule to ensure the car is in good condition when handed over to the customer.

The advantages of a GPS tracker are also supported by its software, which provides a wide range of functions beyond location tracking, including geofencing, driving behaviour monitoring, route replay, automated reports and alerts, and schedule management. That is why it is important for car rental business owners to choose a GPS tracker with reliable software—Cartrack is one of the best in the world.

Cartrack also gives you the flexibility to take your car rental management to the next level. You can add features or sensors integrated with GPS hardware or software, such as a fuel sensor, Communicator (a driver assignment app developed by Cartrack), and Mi-Fleet (a fleet cost management feature in Cartrack software). Use Cartrack to improve service quality, vehicle productivity, and the profitability of your car rental business. Contact us now!

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